Marketing has undergone a massive transformation in the last decade. And it will only continue to evolve at an accelerated pace over the next five years as more innovative technologies emerge. Equipped with ever more sophisticated tools, B2B marketers are uniquely poised to impact business and drive revenue like never before. In his keynote address, Bryan Burdick, Global Head of B2B for LinkedIn Marketing Solutions, will talk about the challenges and opportunities posed by an increasingly complex buyer’s journey and share valuable insights on how to not only keep pace, but forge confidently ahead.

A panel of leading technology brands at the top of their game will share their success stories in this 40-minute interactive session. What are the key considerations for developing effective content? How does it work globally and in APAC? How do you resource for content creation? Learn how to structure for success from some of the best practitioners in Asia.

Technology has become ubiquitous. Tech purchases are happening in every business today, regardless of size, industry or location. At the same time, the tech purchasing journey has changed dramatically. According to IDG – no less than seventeen people are now involved in influencing major enterprise technology purchases.

As a result, a tech marketer’s job is much bigger than simply appealing to IT. And tech marketers face a unique set of challenges, forcing them to be particularly creative and resourceful when it comes to finding solutions. Join us as we navigate the dynamic and changing IT sales landscape and learn how to attract and engage today's tech decision makers with the right content at the right time.