Wynthia is the Director of Digital and Social for SAP Asia Pacific & Japan. She leads the regional digital team to develop the digital strategy and execution across paid, owned and earned channels. She believes in the importance of engaging customers in the digital age with effective content marketing throughout the funnel.

She had held regional responsibilities in product management, business development, venture capital investment, digital strategy and marketing. She has witnessed the growth of the industry from both the agency and the client side.

Wyn is a passionate advocate of the need to integrate digital into the marketing organization and beyond.

Wyn graduated with a Masters in Public Policy majoring in Systems Thinking and Environmental Policy from the State University of New York on a Fulbright scholarship. She also has a Bachelor of Business from the Nanyang Technological University in Singapore.