Solution
“Even though we have 7,800 customers, we don’t have the brand presence that some other companies in our market do,” Chester says. “We needed a combination of marketing tools that would let us expand our voice, with very little effort.” Replicon chose LinkedIn Sponsored Updates and Sponsored InMails to share individual messages with LinkedIn members, and encourage engagement on topical issues surrounding human resources and employment laws. “This gave us a one-two punch,” says Victor Lin, Replicon’s Digital Marketing Manager. “We can create a discussion on Sponsored Updates about employment laws and vacation time, and while that’s bouncing around in people’s heads, we can send them an InMail with a highly personalized message about how we can solve these problems. It’s more bang for the buck.”