"The big win for us with Sponsored Updates is being able to engage those customers and prospects that we really believe are our heartland target audience."

Amanda Rendle

Global Head of Marketing, Commercial Banking and Global Banking and Markets, HSBC

Marketing case studies from LinkedIn customers

Explore how businesses like yours have driven awareness, nurtured leads and transformed effectiveness, with our marketing case studies

  • ADP creates conversations between their subject-matter experts and Company Page followers.

  • The American Institute of CPAs builds community and membership with a LinkedIn Group.

  • Adobe shapes brand perceptions among marketing executives by delivering thought leadership in the LinkedIn feed.

  • Adobe uses LinkedIn to bring valuable content to marketing leaders across Asia Pacific.

  • Alteryx generates quality leads at a lower cost with LinkedIn Sponsored Updates.

  • Ansarada used multi-product LinkedIn solution to reach Finance Decision Makers online.

  • Aspect amplifies thought leadership content and brand awareness using Sponsored Updates.

  • Axis Bank strengthens its brand with a progressive campaign on LinkedIn

  • Driving awareness and high-quality leads with a targeted content marketing campaign.

  • LinkedIn Sponsored Updates drives 5x more social interaction for BT Financial.

  • Bislr uses Sponsored Updates to generate high-quality, high-value leads.

  • CPA Australia drives brand engagement and builds followers with Sponsored Updates.

  • Callaway Golf Raises Brand Awareness with “Hit the Links” API Campaign on LinkedIn.

  • NBC Congress Centre amplified the reach of its content by almost 50%.

  • Cetera reaches hundreds of thousands of finance professionals with LinkedIn Network Display.

  • Citi delivers compelling content with LinkedIn Managed Groups.

  • eCornell nurtures prospective students and generates leads with LinkedIn Lead Accelerator.

  • Eurex gains new growth platform with LinkedIn Company Page.

  • Fujitsu proves how engagement can act as a valuable channel for insight.

  • General Electric presents a vision to professionals and policymakers
    with LinkedIn.

  • GE Capital developed an active and engaged community on LinkedIn.

  • Precise targeting results in high conversion into sales leads.

  • Hewlett-Packard builds emotional connections with followers on LinkedIn.

  • HSBC engages professionals with an international business and trade group.

  • One of the world’s largest commercial banks engages key business audiences with expert content.

  • Hearsay Social generates new business with a LinkedIn campaign.

  • Holiday Inn Express uses LinkedIn Sponsored Updates and Company Pages to raise brand awareness and encourage followers to find out more about the business.

  • HubSpot uses Sponsored Updates to drive high-quality leads by promoting their best content and offers.

  • Sharing targeted content through Sponsored Updates allowed Kinvey to significantly increase high-quality leads for their business.

  • Lenovo ignites new conversations with Sponsored Updates.

  • Lenovo reaches quality consumers and business professionals with targeted content on LinkedIn.

  • Lenovo partners LinkedIn to engage customers through thought leadership.

  • Lenovo partners LinkedIn to engage customers through thought leadership.

  • MarketShare builds sales pipeline with high-quality leads.

  • Mercedes-Benz USA gets more mileage from shareable content with Sponsored Updates from LinkedIn..

  • Microsoft drives awareness, engagement among educators with LinkedIn Sponsored Updates.

  • Microsoft reaches IT decision makers with LinkedIn Content Marketing Campaign.

  • MyCase builds its brand and acquires new leads at low cost using LinkedIn Network Display.

  • NRG Solar gains a 75 percent lift in brand recall using LinkedIn Network Display.

  • Using Sponsored Updates, National Bank of Canada raises awareness of its brand and highlights community involvement.

  • Nissan raises global brand awareness with an influential audience using LinkedIn Sponsored Updates.

  • LInkedIn InMail campaign with 4x open rates drives leads for Nissan.

  • Philips builds social engagement with LinkedIn Targeted Status Updates.

  • Queen’s School of Business attracts prospective students with insightful business content.

  • Salesforce.com increases follower engagement with LinkedIn Targeted
    Status Updates.

  • Samsung SDI achieves 7x higher ROI with LinkedIn targeted Display Ads and SlideShare.

  • Samsung SDI increases brand awareness of their B2B solutions by targeting expert audiences and achieves 7x ROI.

  • Skillsoft uses Sponsored Updates to boost prospects’ knowledge of learning solutions and improve conversions.

  • Spredfast drives quality leads at a lower cost with LinkedIn Sponsored Updates.

  • TCS Digital Software & Solutions Group engages decision makers with LinkedIn Sponsored Updates.

  • Telstra is developing and maintaining a thriving community of Alumni using LinkedIn

  • Toshiba Draws 160,000+ New Customer Prospects with Showcase Pages and SlideShare channel

  • UQ Business School uses Sponsored InMail and Sponsored Polls to target a business professionals audience.

  • Utah State University attracts quality graduate students with targeted LinkedIn campaign.

  • Van Heusen engages with fashionable professionals with an innovative LinkedIn marketing campaign.

  • VistaVu Solutions Finds its Audience with LinkedIn.

  • Workfront generates hundreds of leads in just a few months using LinkedIn Lead Accelerator.

  • You Move Me drives quality leads and brand engagement for franchise opportunities.

  • Human connection brings Zurich’s expertise to life.

  • Collaboration brings strategy to Sponsored Updates campaign.

  • iYogi generates verifiable leads by targeting the right audience with LinkedIn Sponsored Updates.