“We’ve engaged valuable
prospects who otherwise could have
remained out of reach.”

Heather Hildebrand
Senior Marketing Manager
Spredfast

How Spredfast Achieved 500% Growth in Lead Production Using LinkedIn Sponsored Content

  • Challenge

    Challenge

    Find high-quality leads in social that are more likely to convert

  • Solution

    Solution

    Sponsored Content that uses precise targeting to deliver relevant content

  • Results

    Results

    Reduced cost per qualified response by 83% below average, while driving qualified responses by 7X

Challenge

As a social media marketing company, Spredfast’s own marketers are keenly aware of the value of social for generating new, high-quality leads. However, finding social media decision makers, and using content marketing to attract their attention, proved challenging. “The titles of people who work in social media vary greatly – they might work in digital marketing, branding, or community relations,” says Heather Hildebrand, Senior Marketing Manager for Spredfast. “That made it difficult to pinpoint the right people for our campaigns.” 

Solution

Spredfast sought an innovative approach that would combine traditional lead generation capabilities with more cutting-edge results – and LinkedIn Sponsored Content was the perfect solution. Spredfast targeted Sponsored Content to LinkedIn members based on job titles, LinkedIn Groups membership, and skills listed by members in their profiles.

“Skills was our most powerful targeting segment in terms of getting out content to the right people,” Hildebrand says. “This program is unique in its capability to target so precisely. It's almost like a keyword search function – but on the profiles themselves. It's incredibly powerful for marketers. We actually had a social media director call us and ask how we were able to deliver such a timely, relevant ad.”

Results

  • Quality: Drove qualified responses by 7X
  • Volume: Increased lead production by more than 500%
  • Engagement: Generated CTR's 4X above average
  • Cost: Reduced cost-per-response to 83% below average