Spredfast sought an innovative approach that would combine traditional lead generation capabilities with more cutting-edge results – and LinkedIn Sponsored Content was the perfect solution. Spredfast targeted Sponsored Content to LinkedIn members based on job titles, LinkedIn Groups membership, and skills listed by members in their profiles.
“Skills was our most powerful targeting segment in terms of getting out content to the right people,” Hildebrand says. “This program is unique in its capability to target so precisely. It's almost like a keyword search function – but on the profiles themselves. It's incredibly powerful for marketers. We actually had a social media director call us and ask how we were able to deliver such a timely, relevant ad.”