Agency Influencer Launch Event
Over 100 media and marketing professionals joined LinkedIn and Mumbrella to launch Agency Influencer 2016 at the LinkedIn office on Wednesday 15th June
Welcome & LinkedIn 2016 Introduction
Matt Tindale, Director Marketing Solutions APAC, LinkedIn
The Agency Influencer of the Year Program
Lara Brownlow, Head of Agencies, LinkedIn Marketing Solutions, LinkedIn
Learn about the Agency Influencer program including how LinkedIn and Mumbrella will support you as an Agency Influencers along the journey to finding your voice as a publisher on LinkedIn.
Mumbrella Writing Best Practise
Nic Christensen, Mumbrella's Media and Technology Editor, Mumbrella
The topic of thought leadership is always an important but challenging area for many media agency executives. In this writing workshop hear from Mumbrella's media and technology editor about what makes a powerful, insightful and engaging opinion piece. The session will look at how to find a topic to write about, what makes powerful opinion piece, tips for structuring and building out the piece, common landmines to avoid when writing and how to ensure it ends up across multi platforms.
How to "Find your voice" on LinkedIn
Isabelle Roughol, International Managing Editor, LinkedIn
As International Managing Editor at LinkedIn, Isabelle is sharing and creating content daily. She has a deep understanding of LinkedIn as a publishing platform and works with top performing LinkedIn Influencers and members across the globe. Hear first hand what kind of content resonates and garners attention on LinkedIn. Through practical examples and top tips on how to curate content, you'll learn about the importance of having an opinion and choosing timely topics to perfect your writing style. You'll come away knowing how to help drive greater engagement with your posts and ultimately how to "Find your voice" on LinkedIn.
How industry leaders are using publishing to find their voice in the media industry
Tim Whitfield, Director, Technical Operations, GroupM
Simon Williams, Head of Global & Local Media Partnerships, Dentsu Aegis Network
Angela Swayn, Group Business Director, ZenithOptimedia Group
Nic Christensen, Mumbrella's Media and Technology Editor, Mumbrella
