12 million emails were analyzed by Backlinko and Pitchbox to determine what's working and what's not in today's sales landscape. We summarized 6 key findings about sales outreach email for you and included 5 sales email templates that can yield high response rates.
Use these data-driven insights to take your team's sales outreach emails to the next level.
Longer subject lines get more responses
This is somewhat counterintuitive. “The shorter, the better” is a common mantra in this age of crowded inboxes, but new research casts doubt on this presumption. Super-quick subject lines actually get lower response rates than more robust ones, likely due to specificity. People want to have a clear idea of what’s inside an email before they open it.
Following up greatly improves response rates
Findings show that a single follow-up email can boost response rates by up to 65.8%, and sending three or more messages further helps your chances.
Personalization is essential
The research shows that personalized subject lines boost response rates by 30.5% and personalized message bodies improve them by 32.7%. It’ll take more time to personalize emails, but the effort is worth it.
There are ways to become more efficient e.g Sales Navigator for Gmail lets you pull up a contact’s LinkedIn profile within the Gmail app, making it easy to tailor your outreach beyond simply including the person’s name.
Links to social profiles are helpful
One interesting finding was that links to one or more of your social media profiles in the email signature seem to have a positive effect on response rates.
Messages that contained links to social profiles in the sender’s signature had a 9.8% higher average response rate compared to messages without them. This includes an 11.5% increase with LinkedIn profile links specifically. Recipients want to know that the person reaching out to them is, in fact, a real person.
Wednesday is the best day for outreach
Early in the week, people are often catching up on emails and trying to get their arms around their tasks, while later in the week they’re tying things up (and maybe thinking about the weekend already). The middle is when an outreach message is most likely to catch your audience’s attention.
Expanding your outreach increases your odds
Compared to a single contact, sending emails to more than one contact improves response rates by 93%. As buying committees become larger and more distributed, we need to expand our reach. Identify numerous key stakeholders within an organization, and try to get in touch with all of them.
One handy tactic is to send the same Sales Navigator PointDrive link to each of them; you can consult the tool’s analytics to see who engaged with what content, and who they shared it with. This, in turn, can help you identify other strategic contacts.