6 Illuminating Stats Reveal the Future of Selling
The adoption of sales technology is at an all-time high. But in too many cases, the rise of sales technology is frustrating for buyers. Sales tech often leads to sellers simply becoming more efficient at spamming potential buyers.
Data gathered for LinkedIn’s 2022 State of Sales report shows that the actions of top performing sellers are paving a better pathway to selling the way buyers want to buy. Top performers use technology, yes, but they don’t use it to simply knock on more doors. Instead they use it to knock on the right doors, finding the welcoming buyers and delivering the right message at the right time.
Our 2022 State of Sales report surveyed 750 buyers and 750 sellers in the United States and Canada. Here are 6 stats from the report that offer a glimpse of how sales tech is changing the buying process and how top sellers are thriving in this new world.