Sales Technology Update: Europe’s missed opportunity?

This is a critical moment for sales organisations in Europe and their use of technology. The crucial insight they need to increase competitiveness and build relationships at scale is lying hidden within their own organisations. Technology is essential for extracting that insight – and Europe is lagging behind when it comes to leveraging it.

At our recent Sales Technology Summit, LinkedIn’s Head of Sales Solutions for EMEA and LATAM, Liam Halpin revealed startling new analysis that shows a growing gap in how sales organisations in Europe and North America use technology. Watch Liam’s keynote on demand now to discover what impact underinvestment in tech could be having on your competitiveness – and the best approach to closing the gap:

  • The data showing the sales tech market in North America is 3x the size of Europe’s
  • The impact this has on sales teams, with attrition running 30% higher in Europe
  • The importance of the right tech support when it comes to attracting top millennial talent
  • How tech that unlocks customer insight from within your organisation can boost win rate by 34%
Watch Liam’s keynote in full to discover more insight into how to build competitive advantage by making smart investments in the right tech tools.

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