The impact of the pandemic has accelerated digital transformation in almost every industry, but how exactly have buyers and sellers adapted?
Selling is now virtual by default
42% of Dutch buyers say that working remotely has made purchasing decisions easier
Sales organisations trust technology to help them navigate change
"Top performing salespeople are willing to take the leap of faith and embrace new technologies in order to educate and engage"
— Paul Lewis, Global Social, Digital Marketing, and Sales Enablement Lead, Pitney Bowes
Sales needs more personalised outreach and brand-building
35% of buyers in the Netherlands are more likely to select an organisation that understand their business needs
Buyers want to be challenged by trusted brands
86% of Dutch buyers say they're more likely to buy from sellers that challenge their way of thinking
Data is taking on a broader role within sales
“CRM is no longer just a repository of data. You really have to leverage it as a hub of insights that you can tap into to understand how buyers are interacting with you.”
— Jeff Davis, B2B Growth Strategist
Diversity provides a crucial competitive edge in sales
73% of buyers in the Netherlands say would rather buy from a sales organisation they see as more diverse
Discover the full survey insights by downloading the report here.
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