The impact of the pandemic has accelerated digital transformation in almost every industry, but how exactly have buyers and sellers across the United Kingdom adapted?
Selling is now virtual by default
45% of UK buyers say that working remotely has made purchasing decisions easier
Sales organisations trust technology to help them navigate change
"Top performing salespeople are willing to take the leap of faith and embrace new technologies in order to educate and engage"
— Paul Lewis, Global Social, Digital Marketing, and Sales Enablement Lead, Pitney Bowes
Putting the buyer first needs to be a philosophy, not just a tactic
Sales needs less cold-calling and more brand-building
50% of UK buyers list repeated cold calling/email as the #1 disqualifying sales activity
The digital sales landscape makes data the differentiator
“CRM is no longer just a repository of data. You really have to leverage it as a hub of insights that you can tap into to understand how buyers are interacting with you.”
— Jeff Davis, B2B Growth Strategist
Diversity provides a crucial competitive edge in sales
80% of UK buyers say would rather buy from a sales organisation they see as more diverse
Discover the full survey insights by downloading the report here.
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