Sales has always adapted to change – but salespeople have never had so much change to adapt to in such a short space of time. The UK State of Sales Report 2022 is our in-depth analysis of that change. LinkedIn surveyed 1,500 professionals in buyer and sales roles across the UK, to explore how the buying journey has evolved – and how new techniques and technology are enabling the sales profession catch up.
You’re just a few clicks away from downloading your free copy of the report. To give you a taste of what you’ll find inside, here are some of the key highlights. These five insights reveal how the future of sales is taking shape, and how top performers are finding ways to thrive in it:
50% of UK buyers say working remotely has made buying easier. Only 11% say it’s made it more difficult
Top-performing salespeople (those who hit 150%+ of their sales target) don't actually spend more time making sales, instead, they are doing careful research before they begin their outreach.
82% of top performers say they “always” perform research before reaching out to prospects
What's more, top performers are twice as likely to use sales technology every day.
49% of salespeople say their organisation has responded to change by adding new sales tech
In a world of high employee turnover, it pays to have access to the right data. Sales organisations cannot risk their account information going stale.
79% of UK salespeople have had deals lost or stalled due to a key client leaving.
Just 34% of UK salespeople still use cold calling as a tactic.
Download the LinkedIn State of Sales 2022 Report - UK Edition today
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