"The State of Sales: 2022 Sales, Revenue, and Marketing Operations Edition” shows that Ops professionals face significant challenges — but also myriad opportunities.
A key challenge is that B2B sellers, key partners for Ops professionals, are facing an inflection point. Too many sellers are relying on traditional sales methods, and in this world of remote work, hybrid selling, and macroeconomic uncertainty, they are struggling to connect with buyers.
The good news is that Sales, Revenue, and Marketing Ops professionals are in a strong position to help their companies and their sales organizations navigate the new challenges posted by remote work and hybrid selling.
Here are some of the most eye-opening insights from our first State of Sales Operations report:
An alarming percentage of Ops tasks are not data driven. About 50% of Ops professionals say that processes within their companies are only moderately data driven or not data driven at all.
Ops professionals are continuing to experience increased challenges in resources and talent. More than half of Ops pros (52%) say recruiting talent has become more difficult since 2020.
For Ops professionals, sales intelligence and CRM tools are the twin anchors of the tech stack. More than 69% of Ops pros say that sales intelligence and CRM tools have become more important since 2020.
For more insight into the challenges and opportunities facing Ops professionals, download the report today.
Download Your Free Copy of the State of Sales Operations 2022 Report Today
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