"The State of Sales: 2022 Sales, Revenue, and Marketing Operations Edition” shows that Ops professionals face significant challenges — but also myriad opportunities.
A key challenge is that B2B sellers, key partners for Ops professionals, are facing an inflection point. Too many sellers are relying on traditional sales methods, and in this world of remote work, hybrid selling, and macroeconomic uncertainty, they are struggling to connect with buyers.
The good news is that Sales, Revenue, and Marketing Ops professionals are in a strong position to help their companies and their sales organizations navigate the new challenges posted by remote work and hybrid selling.