Accelerating Our Sales Solutions Efforts Through Fliptop Acquisition

Today we are pleased to announce that we’ve acquired Fliptop, a leading provider of predictive sales and marketing software.

Since 2009, Fliptop has helped brands enhance the effectiveness of their sales programs. Their technology provides information that helps deliver a better return on a company’s sales and marketing investment, so they are able to invest in the right channels.

The Fliptop team brings to LinkedIn expertise that will help us accelerate our Sales Solutions product roadmap and make Sales Navigator even more effective. And as the worlds of online sales and marketing rapidly converge, we believe there are opportunities to leverage Fliptop’s technology to achieve our broader goal of creating the most effective B2B sales and marketing platform.

While we don’t plan to invest more in existing Fliptop offerings, we are excited about bringing their talent and technology to LinkedIn. In the next several months, the Fliptop team will be integrated into key LinkedIn business functions, including engineering and product.

I’m delighted to welcome the Fliptop team to LinkedIn and look forward to creating an even more rewarding LinkedIn experience through our work together. Please click here for a blog post by Fliptop’s CEO Doug Camplejohn.