Alex Hisaka

Posts by Alex Hisaka

  • A Girl Working on a Laptop in a Modern Workspace

    Industry Insights Report: Is This the Key to Shorter Sales Cycles?

    February 17, 2017

    Back in 2014, Sirius Decisions reported that the B2B sales process took 22% longer than it did just five years earlier. Fast forward to today, and we now have even bigger B2B buying committees than in 2014. That’s more people processing more information, not to mention more people who need to come to a consensus. In other words, the evidence says sales cycles...

  • A Businessman Frantically Pushes a Shopping Cart

    Trending This Week: Can You Afford to Ignore B2B eCommerce?

    February 17, 2017

    Forrester estimates that by 2020, B2B eCommerce will account for 12.1% of all B2B sales in the US. That adds up to more than a trillion dollars in B2B transactions performed online. It’s easy for many B2B organizations to dismiss eCommerce. As you read this, you might be thinking, “Our buying cycle is long and complicated. How could anyone buy a complex solution...

  • web-of-buyer-engagement

    Ask the Expert: Mario Martinez Jr., on Social Engagement and the Modern Buyer

    February 15, 2017

    Mario Martinez Jr. takes social selling to a whole other level. We talked to Mario about how sales reps can use social selling to boost their sales. He also gave us tremendous insight into how modern buyers behave and how sales reps should shape their content toward the modern buyer’s mobile-attached behaviors. Spoiler alert: video, video, video.  LI: In your...

  • sales-lose-gracefully

    Tips for Winning and Losing with Grace

    February 6, 2017

    The old adage “You win some, you lose some” is fitting for the up-and-down nature of sales. How we handle our wins and losses can...

  • hiring-for-sales

    Industry Insights Report: How to Hire Motivated Salespeople

    February 3, 2017

    If there’s one challenge all sales leaders can identify with, no matter how different the industry or deal size, it’s staffing. With...

  • underdog-story

    How 3 Underdogs Achieved Success with Social Selling

    February 2, 2017

    Everyone loves a good underdog story. It’s part of the reason why the NFL is so popular. A team and its passionate fan base can...