Alex Hisaka

Posts by Alex Hisaka

  • george-costanza-sales

    What George Costanza Can Teach You About Selling

    September 25, 2017

    In one classic episode of Seinfeld, George Costanza adopts a new strategy in efforts to turn around his perpetual losing streak in life: whatever his initial instinct in any given situation, he starts doing the exact opposite. The plan amusingly works out for him when he meets a woman at the diner and introduces himself by saying, “My name is George, I’m...

  • sales-nav-customers

    How Three Companies Decipher Proof Through Sales Navigator

    September 21, 2017

    Stories carry a great deal of power. Whether truth or fiction, a compelling narrative can penetrate the haze that surrounds many of us in this age of information overload, providing context and structure for data points and takeaways. This premise is at the core of content marketing, and is also a key tactic for selling. Plenty of reps find success by sharing...

  • linkedin-selling-tactical-plan

    Introducing a Tactical Plan for Social Selling on LinkedIn [eBook]

    September 19, 2017

    On the matter of social selling, we’ve moved on from the “why” to the “how.” The reasons for adopting this approach, and making LinkedIn a focal point, are glaringly apparent: 3 out of 4 B2B decision-makers, and 80% of C-suite execs, use social media to inform buying decisions Almost 70% of buyer journey now takes place in digital channels 80% of B2B social...

  • the-future-of-sales

    Are You Prepared for the Next Wave of Sales Technology?

    September 15, 2017

    There’s nothing quite so dreary as those dystopic portrayals of the future in film, TV, and books. “The year is 2075, and humans now...

  • proof-month-AM-checklist

    Believe in the Process: The Sales Account Manager’s ROI...

    September 14, 2017

    You’ve seen this scene in at least one TV show or movie over the years. Two characters find themselves in an unfamiliar, dark, ominous...

  • proof-month-tamara

    Uncovering Sales Secrets with Tamara Schenk

    September 13, 2017

    Have you ever tried to solve a problem in pitch-black darkness, only to find (upon giving up and turning on the light) that there’s no...