Koka Sexton

Posts by Koka Sexton

  • Beyond Cold Calling: Bridging Social Selling with Inside Sales for A Winning Strategy

    January 13, 2016

    Using social networks like LinkedIn have proven to be impactful over the years for sales professionals. Cold calling, though revered by some is quickly losing its ability to get a decision makers attention. Decision makers rarely pick up their phones from unknown numbers and voice mails are quickly treated like unwanted distractions and deleted. There is a blend...

  • Social Selling Challenge: Increase Your Profile Views by up to 10%

    March 6, 2015

    Editor’s Note: This post is part of our annual series to help sales professionals set and accomplish achievable goals on LinkedIn that lead to social selling success. Your LinkedIn Profile is a vital part of your online brand. An optimized profile advertises your skills and accomplishments to any potential prospect that encounters it. In last month’s challenge,...

  • Sales Lead Generation: How to Communicate with User-Level Sponsors

    March 1, 2015

    Selling into a buying committee usually requires focused attention on the C-Level executives who hold decision-making and financial power. However, while the executives might set the direction and budgets for purchase initiatives, the people who perform the day-to-day tasks will definitely have input at different stages of the buying cycle. The people who...

  • How Sales Managers Can Do Less Managing and More Enabling

    February 24, 2015

    Are you an enabler? In many facets of everyday life, the term "enabler" has a negative connotation. However, in our field, it's a...

  • Breaking Down the Buying Committee: How to Communicate with...

    February 22, 2015

    Successful companies build their foundations on talented, dedicated employees. Finding and training these employees to meet business...

  • Breaking Down the Buying Committee: How to Communicate with...

    February 15, 2015

    Every organization has its own internal workflows and processes, owned by the executive in charge of day-to-day operations. Even as...