Introducing a Tactical Plan for Social Selling on LinkedIn [eBook]
This digital guide outlines the specific steps for developing an effective tactical social selling plan you can execute each day in less than 30 minutes.
September 19, 2017
On the matter of social selling, we’ve moved on from the “why” to the “how.” The reasons for adopting this approach, and making LinkedIn a focal point, are glaringly apparent:
3 out of 4 B2B decision-makers, and 80% of C-suite execs, use social media to inform buying decisions
Almost 70% of buyer journey now takes place in digital channels
80% of B2B social media leads come from LinkedIn
1 out of 2 LinkedIn members say they’re more likely to do business with companies they’ve engaged with on the platform
In our new eBook, the LinkedIn Selling Tactical Plan, you’ll find all these reinforcing statistics among others. But more importantly, you’ll find an in-depth guide to the “how.” This digital resource will help you develop habits for effective outreach, engagement, and conversion on the world’s largest professional network.
In fact, we’ll explain how you can check all the necessary boxes each day in 30 minutes or less.
The actual practices conducive to social selling success on LinkedIn remain a mystery to many. It can be easy to run astray if you start treating it like other social networks, or if you miss out on key features. With this Tactical Plan handbook, you’ll be able to excavate and uncover tweaks and activities you may have overlooked.
Among the questions answered within:
How Can I Optimize My LinkedIn Profile?
Does my photo choice make a difference? In what ways can I leverage the headline space to convey info relevant to prospects? How should I treat the personal summary on my profile? What are the opportunities with rich media? Which steps are recommended for ongoing maintenance?
How Can I Target the Right Audience?
Which filters are most useful? How can I create referrals and encourage personal introductions? What’s the best way to make a pitch that gets noticed and elicits consideration?
How Can I Attract Quality Leads?
Which “digital body language” signs should I look for when perusing content? How can I create posts that generate engagement and shares? What is the 4:1:1 ratio and why does it matter to sales pros?
Finally, we’ll outline a specific four-step daily plan for social selling. Follow this blueprint each day and you will be on your way to building a steady pipeline of qualified prospects, with ROI that speaks for itself.