Introducing “Bye Bye Basic,” a New Video Series about B2B Business
July 19, 2018
On the surface, the #basic phenomenon that swept the US back in 2014 seemed to apply only to college girls in Ugg boots with Starbucks cups in hand. Now the term “basic” has expanded to refer to anyone and everyone participating in homogenous, mass culture without a second thought for the actual quality or value of what they’re consuming.
Say “bye-bye” to #basic business
Salespeople are not immune to this phenomenon. In fact, we see them blindly conforming to boring B2B tactics all of the time. “Bye Bye Basic” is LinkedIn’s new video series showing that B2B business doesn't have to be boring or stuck up. It can be just as down to earth and accessible as the voices coming out of your favorite B2C companies.
In this light-hearted, entertaining series, we’ll be poking fun at all the #basic things B2B business people are doing -- around communication, lack of personalizationn, following dead-end leads, etc. -- and helping unearth more human and relatable ways to get more meetings and close more deals. With the future of business so dominated by things like AI and machine learning, our humanity is more important than ever.
Buzzwords are the first to go
In our first episode, saying buh-bye to #basic business means cutting the buzzword nonsense. We salespeople are often guilty of speaking in code when it comes to our clients. We’re so well versed in the benefits and value of the B2B SaaS software or manufacturing machinery we’re selling, we often get caught up in the way the company talks about it internally, rather than thinking about how an outsider will perceive our messaging. What we cannot forget is that our clients and prospects don’t want to be spoken to in jargony industry-speak. They want to be spoken to in human words.
Practice concision & clarity
If you take a trip back to high school in your mind for a moment, you’ll remember that concision and clarity are the two most important rules for effective communication. That’s why our 10th grade English teachers would send it back for draft after draft, to try to remove the meaningless fluff from our 3-page essays. The same should apply to your spoken words, especially with the rise of telecommunications. When body language is removed from a communication setting, we rely more and more on our words to convey our messages and sell folks on our products or services.
Here’s how we do it at LinkedIn:
What’s the most basic buzzword you’re going to commit to quitting? Tell us on Twitter with the hashtag #ByeByeBasic for a chance to be featured in the next episode’s blog post! Oh, and don't forget to subscribe to our blog, so we can deliver the next segment straight to your inbox.