Selling in the digital age presents a unique set of challenges for sales teams, but it also presents a wealth of opportunities. As buyers become more connected, more apt to do their own research, and more self-directed in their decision making journey, adopting a social selling paradigm is vital for continued success in sales.
In their new white paper The Art of Social Selling with Sales Navigator, global growth consulting firm Frost & Sullivan reveals the findings of their thorough look into the modern social sales landscape. The new report outlines the potential difficulties sales leaders face when modernizing sales methodologies before explaining how social selling tools are helping companies transform these challenges into opportunities.
Frost & Sullivan supplement their research with a case study of software company PTC and its Sales Navigator rollout. PTC made sure senior sales executives supported the social selling initiative, and then shared best practices and training modules with their sales teams to support adoption of the LinkedIn Sales Navigator platform. As a result of their top-down, organization-wide approach to social selling, PTC realized a 20X ROI from their initial Sales Navigator investment.
Download the white paper to learn why Frost & Sullivan recommends social selling with LinkedIn Sales Navigator to:
- Increase opportunities
- Improve conversion rates
- Shorten sales cycles
- Increase pipeline size and quality
Frost & Sullivan’s research concludes that “Social selling is no longer optional for organizations…It has proven to be much more aligned with the customers of today and substantially more effective than traditional selling methods.”
Download the LinkedIn Social Selling white paper for Frost & Sullivan’s complete findings and recommendations.
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