LinkedIn Profile Best Practices Articles

  • pencil shavings indicating that you need to sharpen up your linkedin profile headline

    How to Write a LinkedIn Headline that Makes Sales Prospects Take Notice

    December 30, 2018

    Editor's Note: Enjoy this special encore post which was one of our readers' favorites in 2018. Happy New Year!  What causes a prospective buyer to further explore a LinkedIn profile? The style and quality of the profile photo weighs in, of course. But the headline is a B2B seller’s key opportunity: a bite-sized banner that can compel a click, and perhaps a next...

  • LinkedIn Profile Photos

    Picture Perfect: Make A Great First Impression with Your LinkedIn Profile Photo

    December 28, 2018

    Editor's Note: Enjoy this special encore post which was one of our readers' favorites in 2018. Happy New Year! We all know you can’t judge a book by its cover. But the fact is that if a cover isn’t inviting, people aren’t going to open that book up to read what’s inside. Humans are innately wired to make snap judgments based on appearance. In face-to-face...

  • How B2B Salespeople Can Optimize Their LinkedIn Profile to Engage Buyers in 2019

    December 11, 2018

    Here at LinkedIn, we’re celebrating the holidays by bringing you 12 days of awesome sales content. Today, we're offering our tips for optimizing your LinkedIn profile for selling. Ready to gain maximum visibility and drive the most qualified traffic? Then read on!  Spruce up your sales with 12 days of content: Day 2 In our ongoing quest for qualified leads, we...

  • To Support what you say about yourself, ask for recommendations and endorsements from satisfied clients.

    The Steps Every Salesperson Should Take to Solicit...

    May 15, 2018

    You wouldn’t buy a car or big screen TV without reading ratings and reviews, right? The B2B buyers you work with are no different. Put...

  • Rich Media and Your LinkedIn Profile

    Why Rich Media Could Be the Difference-Maker for Your...

    April 25, 2018

    The LinkedIn community is over 546 million strong. That’s a lot of professionals networking and sharing content. How can sales reps...

  • Salespeople who treat their LinkedIn profiles strictly as résumés are missing out.

    Rethinking the Résumé: How to Present Sales Experience on...

    April 18, 2018

    As any hiring manager who’s spent time poring over giant stacks of résumés can attest, it’s a dull exercise and after a while they all...