LinkedIn Profile Best Practices Articles

  • How B2B Salespeople Can Optimize Their LinkedIn Profile to Engage Buyers in 2019

    December 11, 2018

    Here at LinkedIn, we’re celebrating the holidays by bringing you 12 days of awesome sales content. Today, we're offering our tips for optimizing your LinkedIn profile for selling. Ready to gain maximum visibility and drive the most qualified traffic? Then read on!  Spruce up your sales with 12 days of content: Day 2 In our ongoing quest for qualified leads, we...

  • To Support what you say about yourself, ask for recommendations and endorsements from satisfied clients.

    The Steps Every Salesperson Should Take to Solicit Recommendations on LinkedIn

    May 15, 2018

    You wouldn’t buy a car or big screen TV without reading ratings and reviews, right? The B2B buyers you work with are no different. Put yourself in the shoes of your ideal sales prospect for a moment. Suppose two sales reps reached out to you. Their messages were equally insightful, and upon reviewing their LinkedIn profile, you find that both sellers are equally...

  • Rich Media and Your LinkedIn Profile

    Why Rich Media Could Be the Difference-Maker for Your LinkedIn Profile Needs

    April 25, 2018

    The LinkedIn community is over 546 million strong. That’s a lot of professionals networking and sharing content. How can sales reps stand out from the crowd? Intuitively, the simplest way to attract eyeballs on LinkedIn is by getting more visual. Content assets including presentations, videos, and infographics will get your profile noticed. Rich Media Catches...

  • Salespeople who treat their LinkedIn profiles strictly as résumés are missing out.

    Rethinking the Résumé: How to Present Sales Experience on...

    April 18, 2018

    As any hiring manager who’s spent time poring over giant stacks of résumés can attest, it’s a dull exercise and after a while they all...

  • How Sales Pros Should Approach Their Personal Summary on...

    April 12, 2018

    We recently explained how to optimize your LinkedIn profile headline for selling. A well-considered LinkedIn headline can do wonders...

  • White Clock

    Here’s How LinkedIn Can Become Your Inbound Sales Machine

    April 9, 2018

    Inbound is in. HubSpot hosts an annual event by that name, and in 2017 it drew more than 20,000 attendees to Boston. You would be...