B2B Sales for Reps Articles

  • Water Cooler: Men and Women

    The Water Cooler: Do Men and Women Read Different Articles on LinkedIn?

    September 26, 2019

    LinkedIn’s 645 million members have many differences. They work in different industries, in different jobs, and in different countries. LinkedIn members also have different genders, of course, and in this month’s Water Cooler, we explored whether men and women engaged with the same content on the LinkedIn platform. The answer is yes. And no. On the one hand,...

  • LinkedIn Sales Efficiency

    Introducing “The Ultimate Guide to Sales Efficiency”

    September 3, 2019

    There’s no time for anything these days, especially if you’re in sales. If you’re like most sales professionals, you spend less than 40% of your time actually selling. The rest of your workday is wrapped up in training, meetings, and other tasks. For sales pros, boosting efficiency is essential. That’s why we’re launching “The Ultimate Guide to Sales Efficiency....

  • LinkedIn Water Cooler

    The Water Cooler: Why Posts on LinkedIn About Leadership Are Engaging Decision Makers in the Consulting Industry

    August 28, 2019

    With its more than 645 million members and record levels of engagement in the feed, LinkedIn is fast becoming the global water cooler for professionals in all industries — and the consulting sector is no exception.  In July, we examined what kind of content decision makers in the consulting sector were engaging with on LinkedIn. The results show that consulting...

  • cold-calling-tips

    Prospect Calling Evolved: 4 Techniques to Up Your Game

    August 27, 2019

    Prospect calling: love it or hate it, this practice will likely always be part of the job. Our methods for communicating with...

  • Outbound Sales

    Building a More Sophisticated Strategy for Outbound Sales

    August 22, 2019

    With all the talk about shifting sales strategies, and the increased inbound emphasis inherent to modern selling, one might conclude...

  • cold-calling-tips

    Cold Calling Experts Share Their Insights on Making It Work

    August 21, 2019

    The definition of cold calling has changed over the years. This practice used to involve ticking through a (generally unqualified)...