![The Challenger Customer](https://content.linkedin.com/content/dam/business/sales-solutions/global/en_US/c/body-images/sales-connect-the-challenger-customer.jpg)
The Challenger Customer
Four years ago, “The Challenger Sale” overturned decades of conventional wisdom with a bold new approach to sales. Now our latest research in the follow-on book, “The Challenger Customer,” reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge. To win today, you need a Challenger inside the customer organization—a Mobilizer.