Social Selling Index (SSI)
The Social Selling Index measures the four social selling activities as they take place on Sales Navigator and LinkedIn.com.
Scores are contingent on:
Create a Professional Brand
Establish a professional presence on LinkedIn with a complete profile:
- Profile completeness
- Multimedia on profile
- Cover photo
- Endorsements
- Long-form posts and followers from posts
Build Strong Relationships
Expand your network to reach prospects and those who can introduce you to prospects:
- Connections
- VP+ connections
- Internal connections
- Acceptance rate for connection requests sent
Find the right people
Prospect efficiently with powerful search and research capabilities:
- Advanced lead and account searches
- Prospecting profile views
- Inbound profile views
- Leads saved
- Days active
Engage with Insights
Discover and share valuable information to initiate or maintain a relationship:
- Engagements given and received
- Engagements received on long-form posts
- Shares
- Messages sent and InMail response rate
- Groups joined
- Accounts saved
- Research views
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