Social Selling Index (SSI)

The Social Selling Index measures the four social selling activities as they take place on Sales Navigator and

Scores are contingent on:

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Create a Professional Brand

Establish a professional presence on LinkedIn with a complete profile:

  • Profile completeness
  • Multimedia on profile
  • Cover photo
  • Endorsements
  • Long-form posts and followers from posts
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Build Strong Relationships

Expand your network to reach prospects and those who can introduce you to prospects:

  • Connections
  • VP+ connections
  • Internal connections
  • Acceptance rate for connection requests sent
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Find the right people

Prospect efficiently with powerful search and research capabilities:

  • Advanced lead and account searches
  • Prospecting profile views
  • Inbound profile views
  • Leads saved
  • Days active
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Engage with Insights

Discover and share valuable information to initiate or maintain a relationship:

  • Engagements given and received
  • Engagements received on long-form posts
  • Shares
  • Messages sent and InMail response rate
  • Groups joined
  • Accounts saved
  • Research views