Create a Professional Brand
Establish a professional presence on LinkedIn with a complete profile:
- Is your profile complete? (photo, summary, headline, rich media, etc.)
- Are you receiving endorsements? At least three?
- Are your prospects viewing your profile?
Build Strong Relationships
Expand your network to reach prospects and those who can introduce you to prospects:Profile completeness:
- Are you connected with second and third degree connections in your network?
- Are you connecting with VP level and above?
- Are you personalizing your connection requests?
Find the right people
Prospect efficiently with powerful search and research capabilities:
- Are you logging into Sales Navigator daily?
- Are you saving targeted searches via Lead Builder?
- Have you saved at least your top 10 accounts and seven leads per account?
Engage with Insights
Discover and share valuable information to initiate or maintain a relationship:
- Are you sending at least 20 InMails per month?
- Are you engaging with your prospects’ posts? (via likes, comments, shares, etc.)
- Are you joining and participating in key LinkedIn groups?