Thursday, October 29, 2015 1:15pm - 1:35pm
How buyer behaviors have changed
- Louisa Francis, COO, Client Coverage Group, IB&M, Commonwealth Bank
In today’s world change is the only thing that is constant. We are operating in a truly global marketplace where Buyers are spoilt for choice. RogenSi conduct research every three years on ‘What it takes to win business’. The 2015 findings show that the bar has been raised when it comes to winning business. There is a shift in Buyer expectations and indicates the need for increased discipline in sales. In this session, Louisa Francis will share some insights from this research and how this is relevant to her role and making buyer decisions.