Digital technology has influenced, and will continue to influence, the landscapes of business in almost all industry segments - including professional services. As we see more and more new technologies emerge, firms need to embrace this change rather than resist in order to keep up with their digitally mature client base.
As Harvard Business School professor Clayton Christensen puts it, “If you are currently on the leadership team… ask yourself: Is your firm changing as rapidly as your most demanding clients?”
One critical driver of change, and not limited to professional services, is the shift of customer expectations. The demand for anytime - anywhere information has meant the way professional services firms are generating new business is under huge stress.
Credibility is no longer passed down through the brand - every accountant, solicitor and consultant now has to develop their own professional brand. Customers only buy from credible thought leaders so the question becomes - what are you currently doing to steal this opportunity?
In this webinar we will discuss what digital disruption means to the professional services industry and put a spotlight on winning and retaining business. We’ll show you how to build a professional brand on social media through sharing thought leadership and in turn out - compete the competition.
- Digital disruption in Professional Services
- The evolution of customer expectations and purchase drivers
- Using insights to engage the right buyers at the right time
- First steps to build a competitive, customer-centric firm
Be sure to register today.
Grant Thornton Australia
Head of Marketing, ANZ
LinkedIn Sales Solutions