Rethinking Your Business Development
Strategy with LinkedIn

On Demand Recording
30 minutes


In a world of disruption and scrappy competition, how will you keep your customers and penetrate new accounts? LinkedIn can help as you rethink your business development strategy to adapt to today's digital marketplace.

Learn some of the fundamental behaviors to tailor your LinkedIn activity for building trusted relationships and how LinkedIn Sales Navigator can help. This session is meant to provide you with actionable takeaways you can start using on LinkedIn today.

In this webinar, you’ll learn:

  • What social selling is and why it's relevant for business development and relationship building in professional services
  • How to build an optimized profile
  • Tactics to find and engage with targets and economic buyers
  • Ways you can leverage LinkedIn and Sales Navigator to unlock more of your extended network for warm introductions 

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