The Challenger Customer:
How to Identify and Engage the Right Customers
On Demand Recording
In The Challenger Customer, CEB research identifies the Mobilizer customer as a critical player on the buyer panel. Engaging and challenging this individual is crucial to your deal’s success.
But how do you actually do this? Join LinkedIn and CEB for a discussion to learn:
- Who is the Mobilizer customer?
- How do you identify them within your buyer panel?
- How do you engage them to challenge their own organization?
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