Multithreading & Relationship Strength
Insights on how multithreading can impact your business

On Demand Recording
30 minutes

Multithreading & Relationship Strength

Does your business have major accounts that hinge on one or two personal relationships in the purchasing enterprise? If your answer is “yes,” then it’s important for you to realize that this represents enormous risk to your organization.

One of the biggest obstacles to maintaining a productive dialogue with business customers is losing contact with the “influencers” in the purchasing organization. Fortunately, this obstacle is entirely avoidable through the process of multithreading.

Our Senior Insights Analyst, Jonathan Weindel, will walk through his analysis and findings on multithreading and relationship strength. Learn how multithreading can impact your deals and increase your win rates.

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