Achieving Success with Account Based Selling
On Demand Recording
Account-based selling (ABS)—It’s a hot topic that is showing real results. This holistic, highly personalized sales approach is increasing close rates, offering more value to the customer, and building sustainable relationships with customers. But how exactly is ABS executed?
Learn the LinkedIn sales team's ABS process to garner results and stay ahead of the curve. Get specific, go-to-market tactics, beginning with selecting and breaking into strategic accounts to providing highly-customized information to close key deals.
What you’ll learn:
- How account based selling differs from commonplace sales strategies
- How to flawlessly execute a personalized selling approach
- Targeted sales plays to engage key accounts