Staying Ahead of the Curve:
How SAP Grew Pipeline Through Modern Selling 

On-Demand Recording
40 minutes

Staying Ahead of the Curve: How SAP Grew Pipeline Through Modern Selling

B2B buyers' purchasing behavior has changed significantly in the past few years. Advances in technology and product innovation, along with more transparent marketplaces, and a surge in social media use have contributed to how B2B buyers make decisions. As buyers' purchasing behavior evolves, sales and marketing organizations must adapt as well.

Join this on-demand webinar to learn how SAP, a global software and technology company, dramatically transformed its sales approach to meet the demands of today's buyers to better communicate and engage with current customers and significantly grow its pipeline of new business.

Join SAP and LinkedIn as they discuss:

  • Latest trends and challenges in today's sales landscape and insights on the future of selling
  • How SAP tackled these challenges head-on to create a digital, data-first sales strategy
  • Actionable next steps that any organization can take to transform their approach to sales

Watch the on-demand broadcast!

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Featured Speakers

Phil Lurie
Phil Lurie
VP of Sales Technology
Vidya Subramanian
Vidya Subramanian
Director of Marketing