Evolving buyer dynamics have thrust the Sales Enablement function into the spotlight. Winning companies are ensuring sales and marketing teams work together to support this critical need.
In this on-demand webinar, LinkedIn’s VP of Marketing, Justin Shriber, and featured speaker, Mary Shea, Principal Analyst at Forrester Research, will dive into the modern world of Sales Enablement, particularly marketing’s role in enabling the modern seller.
In this session you'll learn:
- Why Sales Enablement is playing a more critical role than ever before
- What competencies modern practitioners will need to succeed
- What the future holds - the calibration of all selling motions to buying preferences