On-Demand Webinar: Staying ahead of the curve - How SAP grew pipeline through Modern Selling
B2B buyers' purchasing behavior has changed significantly in the past few years. Advances in technology and product innovation, along with more transparent marketplaces, and a surge in social media use have contributed to how B2B buyers make decisions. As buyers' purchasing behavior evolves, sales and marketing organizations must adapt as well.
Watch this on-demand webinar to learn how SAP, a global software and technology company, dramatically transformed its sales approach to meet the demands of today's buyers to better communicate and engage with current customers and significantly grow its pipeline of new business.
Join SAP and LinkedIn as they discuss:
- Latest trends and insights on the evolving sales landscape and where its headed
- Key strategies on how SAP successfully grew pipeline and raised customer engagement
- How SAP's APAC team saw 7x pipeline and 9% increase in average deal size using Sales Navigator
- Actionable next steps that enterprises can use today to meet the demand of buyers tomorrow