B2B buyers' purchasing behaviour has changed significantly in the past few years. Advances in technology and product innovation, along with more transparent marketplaces, and a surge in social media use have contributed to how B2B buyers make decisions. As buyers' purchasing behavior evolves, sales and marketing organisations must adapt as well.

In this webcast to learn how to leverage modern selling strategies to close more business. Roland Vanbuchin, Manager Business Development, for Enterprise Field Sales at Oracle will discuss;

• How he uses Modern Selling techniques such as video, Sales Navigator and LinkedIn to engage with prospects and increase pipeline;
• Making a growth impact by maximising value added activities that deliver measurable business results.​

Don't miss the unique opportunity to learn how to leverage Modern Selling strategies to close more business.​