Live with Sales Leaders:
Building Trust across the Buying Committee

On-Demand Recording
60 minutes


The expansion of buying committees is one of the most prominent B2B sales trends. Winning buy-in from multiple decision makers was recently ranked by ContactMonkey as one of the three toughest challenges for the modern B2B salesperson. Large enterprises sometimes have a dozen or more people with significant influence on purchases.

Gaps in buying committee coverage have caused many a promising B2B deal to go off the rails. Demystifying the buying committee is the first step to winning over the entire sales org and closing that oh-so-sweet deal.

On this episode of Live with Sales Leaders, we have two experts from TOPO, Dan Gottlieb and Craig Rosenberg, to reveal the secrets of building trust across the buying committee and enabling sales professionals to close deals.

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Featured Speakers

Dan Gottlieb
Dan Gottlieb
Industry Analyst
Craig Rosenberg
Craig Rosenberg
Co-Founder and Chief Analyst