Live with Sales Leaders: The Rise of Account-based Selling
As we get closer to the elusive sales and marketing alignment, account-based selling (ABS) is now more important than ever. And as a result, sellers are reducing the time wasted chasing irrelevant leads, and putting their energy where it matters. What does this mean for the sales organization as a whole?
On this episode of Live with Sales Leaders, we talk with two industry experts, Jen Spencer and Dan Sincavage, about account-based selling and how minor tweaks that expand buying committee coverage, streamline technologies, enhance growth of existing business, and orchestrate cross-functional efforts can go a long way.
Hope you can watch our On-Demand Recording!