In a recent commissioned study conducted by Forrester on behalf of LinkedIn, 57% of respondents believe that misalignment between sales and marketing departments makes organisations less agile in addressing marketplace changes.
Join this webinar to learn why collaboration between these two functions is key to delivering better customer experiences that can convert to business opportunities, even in the current climate.
Tune in to hear LinkedIn and guest Forrester discuss:
- Why sales and marketing misalignment can have a negative impact on customer loyalty and building trusted relationships
- The main obstacles sales and marketing teams face when it comes to alignment
- The four pillars that can ensure a shared approach to strategy, process, content and culture
Watch now!
Featured Speakers
Liam Halpin
Vice President Sales
EMEA and LATAM Sales Solutions
LinkedIn
EMEA and LATAM Sales Solutions
Lori Wizdo
Vice President,
Principal Analyst
Forrester Research
Principal Analyst
Forrester Research
Lizzy Knights-Ward
Group Marketing Manager,
Content & Social EMEA & LATAM
LinkedIn
Content & Social EMEA & LATAM