Live with Sales Leaders:
Signal or Noise: What really matters for the future of B2B sales?
Duration: 60 minutes
On this episode of Live with Sales Leaders, we’re joined by Frank Cespedes, Senior Lecturer at Harvard Business School and the author of many books and articles on sales in Harvard Business Review, The Wall Street Journal, and other publications as well as Todd Schwarzenbach, VP of Sales & Marketing, Electrical Markets Division at 3M. We'll be examining what the future or B2B sales looks like and how we can potentially future-proof the modern sales organization.
Harvard Business School
3M Electrical Markets Division