Live with Sales Leaders:
Signal or Noise: What really matters for the future of B2B sales?

On-Demand Recording
Duration: 60 minutes

On this episode of Live with Sales Leaders, we’re joined by Frank Cespedes, Senior Lecturer at Harvard Business School and the author of many books and articles on sales in Harvard Business Review, The Wall Street Journal, and other publications as well as Todd Schwarzenbach, VP of Sales & Marketing, Electrical Markets Division at 3M. We'll be examining what the future or B2B sales looks like and how we can potentially future-proof the modern sales organization.

Watch the on-demand webinar!

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Frank V. Cespedes
Frank V. Cespedes
Senior Lecturer of Business Administration
Harvard Business School
Todd Schwarzenbach
Todd Schwarzenbach
Area Business Director - US & Canada
3M Electrical Markets Division