Have you ever been cold-called? If so you’ve probably had the experience of someone unloading information on you, and then not taking no for an answer. Let’s face it, cold calling should be frozen out. Because even when it does work, the practice risks alienating many future prospects. After all, 90% of C-Suite execs don’t respond to impersonal sales.

Introducing the ‘Warm Call’, not a phone call necessarily, but a term that means informed sales outreach. It could be a call, or an email, InMail, or even a text. The difference is, this time the sales professional will have done their homework.

Watch now for our next episode of Live with Sales Leaders, where we have been joined by a panel of sales experts, to talk about how prospecting has evolved in the modern age.

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