Maximising productivity and performance with sales technology permeates the modern sales organisation in Asia Pacific, with CRM systems and sales intelligence tools leading the way.  

As sales cycles have gotten longer and relationships built prior to closing deals, CRMs have become essential tools for keeping track of customers and meeting their needs at scale, with businesses today, measuring productivity based on the CRM systems they use.  

Winning sales organisations are also embracing data in all its forms to boost productivity. LinkedIn data shows, 81% of sellers say they have seen a deal lost or delayed in the past year by a decision maker changing roles. Using sales intelligence tools and CRM systems to keep tabs on your buyers is crucial. Concurrently, 47% of sellers have also identified incomplete data as their largest data challenge.

With 1 billion members on LinkedIn, real-time and dynamic data is leveraged to drive actionable insights, so you are better informed with increased agility during this time of uncertainty.