How to build your audience

Followers are your fans, your brand evangelists and one of your firm’s top assets. They’re a prime source of potential clients and candidates… and they’re interested in your story.

Think of your LinkedIn Company Page as a shop window to showcase your brand and build your LinkedIn followers to create an ecosystem of relevant contacts.

How to engage followers with your message

Your firm’s followers are there for a reason: they want to hear from you. Update and engage them with relevant, targeted, on-brand interactions.

Keep the conversation going through regular status updates. And be sure to respond to your followers comments. After all, engagement is a two-way street.

How to recruit the best candidates and improve your results

When your brand is strong and your followers are engaged, you have a built-in fan base at your fingertips.

Whether you’re looking for candidates, consultants or new clients, tap into this virtual Rolodex to make all your efforts more effective and find the best candidates.

Recommended resources

  • Talent Brand Index

    Talent Brand Index

    See how your brand measures up.

  • Content Marketing Guide for Talent Acquisition

    Content Marketing Guide for Talent Acquisition

    5 steps to boosting your brand through content.

  • Writing Effective InMails

    Writing Effective InMails

    Learn how to craft an InMail that gets top results.


Your audience. Your message. Your result.

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