In the meantime, here is a brief preview:
For marketers, content is king. In the age of social media, marketers have become more like publishers, generating content that entertains or educates customers, rather than solely promoting products.
Recruiters have begun to unlock the full value of content marketing too. Good content can establish relationships with candidates and enhance their perceptions of your talent brand. Providing information that helps candidates professionally, builds trust and positive feelings toward your company. That in turn increases your talent acquisition effectiveness: a strong talent brand can translate into 50% savings in cost per hire and 28% lower turnover rate.
Think educate, not sell. Good talent acquisition content marketing is:
Native: it doesn’t stand out the way a glossy brochure or sleek commercial does. It’s a subtle way to warm up candidates, blending in with their daily information streams.
Candidate-focused: it provides candidates with compelling information that they want.
Authentic: it matches the tone and spirit of your culture. Off-brand content is worse than no content at all.
This eBook will show you how to create, share, and optimize content to support your talent brand. Ready? Let’s go!