But best practice goes beyond hard data and rationalisation for Nationwide. Perceptions matter too.
Nationwide’s activity on LinkedIn has attracted more than 22,000 followers and continues to bring 500 people to its careers site every month. For Nationwide, social media like LinkedIn, is not just another job board; it’s about sharing engaging content and striking up conversations to attract the right sort of talent.
‘We want a higher calibre of candidate, so we need to be braver and be honest about who we are and what we do’ to bring people in who are going to be a good fit.
In addition to Nationwide’s new careers site, Lee and his team are using social media to shout about all the great things that make Nationwide a fantastic place to work, including its sense of fun. For Nationwide, recruitment is about being brave and asking not ‘why?’ but ‘why not?’