But best practice goes beyond hard data and rationalisation for
Nationwide. Perceptions matter too.
Nationwide’s activity on LinkedIn has attracted more than 22,000 followers and continues to bring 500
people to its careers site every month. For Nationwide, social media
like LinkedIn, is not just another job board; it’s about sharing
engaging content and striking up conversations to attract the right
sort of talent.
‘We want a higher calibre of candidate, so we need to be braver and
be honest about who we are and what we do’ to bring people in who are
going to be a good fit.
In addition to Nationwide’s new careers site, Lee and his team are
using social media to shout about all the great things that make
Nationwide a fantastic place to work, including its sense of fun. For
Nationwide, recruitment is about being brave and asking not ‘why?’ but