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Understanding the state of the most in-demand manufacturing candidates can help you make better talent decisions.
Read on for insights into how to gain a competitive advantage in the hiring market.
The qualified manufacturing talent you’re looking for is out there, and the best way to find it is by searching through online networks. To do this successfully, you need to understand essential search operators, write appealing job descriptions, and master candidate engagement tactics.
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The vast majority of candidates, especially those in the Generation X and millennial generations, use online job boards like LinkedIn to find open positions. Making your role stand out among the thousands of similar positions online can be daunting and time consuming. To help, we’ve put together job description templates for five of the most common roles in the manufacturing industry. Use these templates to save yourself some time and learn what manufacturing candidates are looking for in a job description.
For more, check out the full selection of job templates.
A machine operator is responsible for working with heavy machinery so that companies are able to manufacture and distribute goods effectively. These professionals set up machinery to start a production cycle, operate and oversee equipment, test machines to make sure they’re running smoothly, feed raw materials into semiautomated machines, and adhere to health and safety regulations at all times. Machine operators must be meticulous, skilled individuals who can contribute directly to the success of a company’s product. Excelling in this role takes years of on-the-job training; it’s vital to understand the nuances – and hazards – of each particular machine.
Responsibilities
Skills and Qualifications
Much of the goods and products we rely on go through a meticulous packaging process before they get to the general public. This requires the skills of a capable, detail-oriented packer. Most packers work in a warehouse environment, preparing finished products for packaging and shipment. Typically, a packer will be assigned to a specific area, retrieving the items needed from the inventory, checking that they’re in good condition, wrapping them securely, and packing them for shipping. Warehouse packing often requires physical strength and stamina to lift and pack heavy boxes and products.
Responsibilities
Skills and Qualifications
Plant managers are at the helm of a manufacturing or production facility, and are actively involved in daily operations and the company’s long-term plans. At some larger plants, they may be assigned to manage one area, but typically they’re responsible for an entire plant’s operations. The plant manager supervises all activities of that facility, which often involves overseeing team performance, expediting the receiving and shipping of goods, and ensuring efficient, organized storage. By streamlining all plant activities, this detail-oriented leader can help drive overall profitability and customer satisfaction – two of the main goals of any consumer-facing organization.
Responsibilities
Skills and Qualifications
Quality control specialists are responsible for inspecting and testing products before, during, and after the manufacturing process to ensure that products align with company and legal standards. The professionals monitor nearly every manufactured product, ranging from food and clothing to glassware and cars. If quality control issues arise, quality control specialists often troubleshoot or liaise with other specialists to find a solution. The best quality control specialists have strong analytical abilities, excellent organizational skills, and a knack for solving complex problems.
Responsibilities
Skills and Qualifications
Any company that stores and distributes materials or products relies on a high-functioning warehouse. The warehouse manager supervises all activities of that facility, which often involves overseeing team performance, expediting the receiving and shipping of goods, and ensuring efficient, organized storage. By streamlining all warehouse activities, this detail-oriented leader can help drive overall profitability and customer satisfaction – two of the main goals of any customer service organization.
Responsibilities
Skills and Qualifications
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LinkedIn is an excellent source for finding qualified manufacturing candidates. To kick off your search, you can go to our search engine and type in the name of the role that you’re hiring for. But while the search results may be high in quantity, there are often many candidates who aren’t qualified for the role – either because they don’t have the right experiences or skill sets, or because they’re in an entirely irrelevant function or position. And unless you know exactly what to look for, it can be hard to narrow down your search, causing you to spend hours parsing top talent from candidates that don’t quite fit the bill.
Boolean strings can save the day. These allow you to search for candidates more strategically by letting you filter your search results based on the things that matter most to you, like specific job titles, skills, education, and other keywords.
LinkedIn’s Boolean operators are a bit different than those found on other sites, so it’s important to construct your searches properly to get the results you want. Use straight quotation marks (") around a word or phrase that must be included – curly quotation marks (“) won’t work. Or try adding the word “NOT” immediately before a search term that you don’t want to see in your results. You can also use the word “OR” between search terms to find people who match at least some of your requirements, or “AND” to find someone who matches them all. If you need to narrow your search even further, you can put parentheses around multiple terms – we’ll delve deeper into that in a moment.
It may help to think of Boolean searches kind of like math, meaning that LinkedIn Recruiter reads certain parts of the search string before it reads others. That means that poorly worded strings can lead to bad results. Don’t worry, though – understanding how LinkedIn prioritizes search operators can help set up your searches accordingly. The order of precedence is:
Parentheses are key. These help you clearly communicate your intention to LinkedIn’s search engine, so you should use them around certain search terms as much as possible. Let’s look at some examples of how search strings can help you find talent for the most in-demand manufacturing roles.
To hone in on your ideal candidates, start by creating searches that use clear, concise phrasing. To do this, you’ll need to have a good understanding of the skills and experience that the role requires. From there, use smart searching techniques to find candidates who match your criteria. For more help, select “All Filters” on LinkedIn’s search function to specify additional aspects of an ideal candidate. These search tips can save you time, so you can get back to engaging the best talent for your roles.
It’s vital that you develop a method for effectively starting the conversation with manufacturing candidates, whether you’re messaging them directly or posting an attention-grabbing job post. A great way to accomplish this is by keeping your company’s key differentiators – including company culture, brand, and mission – at the forefront.
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Learning about a new job opportunity can be exciting, but many talented candidates receive a mountain of emails from recruiters. If you want to be noticed, you need to create a message that stands out and immediately piques a candidate’s interest.
General best practices when writing candidate emails:
Successful communication begins by establishing a personal connection with a candidate and sparking their interest in your role. Even if you use a template, that template should be customized to fit a candidate’s unique profile and your own style. Check out these examples, and get started expertly engaging manufacturing talent.
Hi [NAME],
I came across your profile while looking for qualified warehouse managers, and your experience is impressive. With five years at [Company X], including three years serving as a warehouse manager at their Seattle facility, I’m sure you probably have your pick of jobs, but I have a role where you could really shine.
[Company Y] is comprised of dedicated, enthusiastic team members like yourself. Every day, our employees manufacture and ship products that enrich the lives of people around the world. I’d love to speak with you about how you could make a difference here, as well as learn more about your career goals. Let me know if there’s a good time for us to connect.
Best,
[YOUR NAME]
Hi [NAME],
Would you be interested in setting up a time to talk about how your experience aligns with a role I’m looking to fill? From what I’ve seen on your profile, you have what it takes to accomplish great things at [Company X], and we’d love to share more about how we could work together.
Our founders began [Company X] with the mission of providing top-quality electrical services to clients across [Location]. Today, we’re fulfilling that goal by employing candidates who are truly passionate about what they do. We’re also big believers in supporting your career goals, which is why we offer every employee paid training and reimbursement for continued education courses.
Let me know when you’re free for a quick call. I look forward to hearing from you!
Best,
[YOUR NAME]
Hi [NAME],
You may get dozens of these emails a day, but not from a company like ours. [Company X] isn’t your typical manufacturing facility. Unlike the rest, we’re employee-owned and operated, and we treat our team members just as we treat our clients: with respect and understanding.
Are you tired of working for employers who don’t care about your professional goals or a healthy work-life balance? Our founders were too, which is why they created [Company X]. We’ve been ranked one of the top places to work in [Location] for five years running, and we’re just getting started.
Before you delete this message, I’d love the opportunity to learn more about your career interests. I think you’d be a great fit at [Company X] and I’d welcome the opportunity to make my case over the phone. Do you have a time to talk this week?
Best,
[YOUR NAME]
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The key to attracting high-quality manufacturing talent is to have a strong online brand. The modern job seeker conducts ample online research before they decide to apply for a job. They’ll browse your company’s website, check out your LinkedIn Page, and look through any official social media accounts. That makes it crucial to curate an online brand that stands out and has the potential to stick with candidates. In doing so, even passive candidates will want to engage with your brand, helping you grow your recruiting pipeline.
In the manufacturing industry, where professionals are detail oriented and often work with cutting-edge technology, a process-focused brand can be effective. Make it clear how your organization accomplishes highly complicated tasks, and discuss your commitment to supporting employee training and continued education. If your approach to manufacturing resonates with candidates, they’ll want to learn more about your brand and consider joining your team.
Here are a few things you can do right away to boost your online brand:
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LinkedIn Groups provide the opportunity for like-minded professionals to network, share their interests, and discover new opportunities. There are hundreds of manufacturing-focused groups on LinkedIn, and smart recruiters can use these spaces to connect and engage with top manufacturing talent.
It’s important to explore the purpose and rules of a group before using one to find potential candidates. Some groups don’t want you to solicit members or post job openings on their page. Reading the rules thoroughly before joining can help you stay respectful of a group’s wishes. Here are a few manufacturing groups to explore that are designed with recruitment in mind:
You can find groups in two ways:
There are two ways you can join a group:
In such a competitive industry, the pressure is on to win over qualified candidates. But by learning more about a candidate’s experience and career goals right off the bat, you can have more success aligning your messages to fit their interests and get them excited about the roles you need to fill.
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