When executives go social, the benefits extend to the entire organization. Companies with a socially active C-suite are 58% more likely to attract top talent, and their employees are 24% more likely to feel innovative.

To help executives realize the benefits of a strong social media presence, we updated our original Executive Playbook to create an up-to-the-minute, indispensable reference guide.

Inspired and validated by the profiles of the most successful leaders on LinkedIn, the Executive Playbook outlines 12 key steps to empower you in your transition into professional social media.

Read The LinkedIn Executive Playbook to discover:

  • How to create a compelling LinkedIn profile
  • How to use LinkedIn for professional networking
  • How to build authority and establish thought leadership
  • How to enable your team to leverage your network without relinquishing control

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