Aligning your consumer brand and your Employer Brand

Aligning your consumer brand and Employer Brand

Embracing the roles both consumers and employees play in building brands is a fundamental reality for both marketers and talent acquisition leaders.

Recent research by LinkedIn and Lippincott shows that getting it right pays signicant dividends, up to a 36% increase in shareholder value, as evidenced by brands such as Coca - Cola and BMW.

Download this eBook to read the research and get insight into aligning your consumer and Employer brands.

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