Aligning your consumer brand and Employer Brand
Embracing the roles both consumers and employees play in building
brands is a fundamental reality for both marketers and talent
Recent research by LinkedIn and Lippincott shows that getting
it right pays signicant dividends, up to a 36% increase in shareholder
value, as evidenced by brands such as Coca - Cola and BMW.
Download this eBook to read the research and get insight into
aligning your consumer and Employer brands.