One of the best ways to boost your talent brand is to use content marketing. This guide will walk you through:
- What is content marketing and why it would be useful for your talent brand
- How to develop a content marketing strategy
- Low-effort and low-cost ways of finding content to share
- What types of content work best (blog posts, presentations, infographics, photos, and others)
- What social media channels are most appropriate for your content
- What are the best times of the day/week to share content with your audience
- How to amplify the reach of your content by creating brand ambassadors
- How to measure the impact of your content strategy
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