To be successful, employees need a balance of hard and soft skills. In fact, 57% of global leaders say soft skills are more important than hard skills. Soft skills are central to hiring qualified people, but they can be difficult to assess. Which traits are essential to team success? How can hiring managers take advantage of their interview time to effectively determine a candidate’s fit?

In this guide, we’ll unpack the five principal traits of successful marketing candidates, and share tactics for assessing each attribute to have more productive interviews. You’ll learn:

  • The questions that uncover creative energy, perseverance, and strategic planning skills
  • The key points to listen for in candidate responses, along with examples of insufficient answers
  • How to facilitate an effective conversation to determine whether a candidate is fit for the role

Stay tuned for more in this series, where we’ll cover how to assess a candidate’s soft skills in sales, product management, and more.

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