2023年上半年，随着新能源汽车等新兴行业的不断发展，作为其上游产业的的锂电池产业也延续了增长态势。根据行业规范公告企业信息和行业协会测算，上半年全国锂电池产量超过400GWh，同比增长超过43%，上半年锂电池全行业营收达6000亿。

主要从事锂电、光伏等行业激光及自动化设备的研发、设计、生产及销售，海目星激光集团在当下无疑吸引了全球众多目光。近期，领英专访了海目星激光集团市场销售管理中心总经理梁辰，从海外布局、产品研发、人才战略等多角度探寻海目星的成功之道。

“蹄疾而步稳”，迈进海外市场

With a steady pace and swift strides, Hymson has made an entrance into the overseas market.

海目星激光科技集团股份有限公司（以下简称“海目星”）从成立之初，就同步推进出海业务布局，从最初的传统3C业务起步，到钣金业务快速成熟，直至现阶段锂电池，海目星在各个细分领域全面接入全球产业链，全方位构建全球化战略。 伴随着海外市场的不断深耕、拓展，先后获得了美国头部新能源车企、韩国头部电池客户订单。海目星现阶段通过全球化的战略，在海外不断发力，在北美、欧洲、韩国等不同出海地均布局设有子公司，其中位于北美的激光研发实验室也即将投入使用，海目星立足中国、布局全球的业务网络正逐步成型。

海目星出海战略的核心是全面打造集产品研发、产品售前、生产制造、售后服务为一体的综合性全球化服务体系。海目星体系建设，短期以建设产品能力为主，建立本土化的服务机构；中长期，则着眼于引入海外技术研发团队，建设海外生产基地。通过整体的核心出海战略导向，结合灵活性的阶段决策，海目星正不断在全球化的进程中致远前行。

Hymson Laser Technology Group Co., Ltd (hereinafter referred to as Hymson) has been actively expanding its overseas business since its establishment. Starting with traditional Consumer Electronics business, Hymson quickly matured in the sheet metal business and is now experiencing rapid growth in the EV battery industry. With a comprehensive approach to global supply chains in various fields, Hymson has established a global strategy for its future development. With the continuous deepening and expansion of overseas markets, it has successively reached cooperation with a benchmark American new energy vehicle company and a benchmark Korean EV battery company.

Hymson is rapidly expanding its overseas branches through its global strategy, establishing subsidiaries in different regions such as North America, Europe, and Korea, including an advanced laser R&D laboratory in North America which is about to be put into use.

Hymson's success abroad is rooted in its overall global strategy, which focuses on creating a comprehensive global service system that integrates product research and development, pre-sales, production and manufacturing, and after-sales service. In the short term, the company is focused on improving product quality and establishing localized service centers. In the medium to long term, Hymson plans to introduce overseas technology research and development teams and establish overseas production bases. With a core global strategy and flexible stage decision-making, Hymson is continuously overcoming obstacles and making strides towards its goals in the process of globalization.

 

海目星在长期发展实践中，之所以能在一些细分赛道实现较高的市占率，核心技术的发展迭代是关键一环，对于常说的平台能力、战略客户绑定等，其核心也是围绕技术稳定性进行扩展。以海目星的出海实践来看，尤其是装备制造企业而言，引领技术创新，是长期发展的重中之重。——海目星激光集团市场销售管理中心总经理 梁辰

“In long-term development practices, the reason that Hymson can achieve a higher market share in some niche markets is its core technology's development iteration. For platform capabilities and strategic customer bindings that are publicly recognized as important issues to a company, the core is also expanding around technology stability. From Hymson's offshore practices, especially for equipment manufacturing enterprises, is of utmost importance for long-term development for technology innovation”, Rick Liang, CMO & Vice President of Hymson Laser Technology Group.

 

迎风而起，北美战略布局

Riding the tide of new trend, Hymson positions North America as its future strategic market

北美市场在海目星全球战略中占据重要位置，不仅设置有子公司，还专门设立了北美研发实验室，其中助推海目星完成北美战略布局的关键在于系列助推电动交通发展政策的推出。2月初美国《通胀削减法案》（IRA）对于受益车型的扶持力度增大，与此同时，多个州也已经明确要禁售燃油汽车，在此背景下，新能源汽车迎来千载难逢的发展机遇，北美头部车企为抓住新能源汽车机遇抢占新能源汽车市场也陆续布局了电池产线。 北美锂电产能需求大量增加，随之而来的，是锂电池供应结构的多元化。特斯拉等造车新势力与传统巨头进行激烈碰撞，加速了新能源汽车行业的发展与整合，助推了北美锂电产能需求增加，供应结构多元化加速，北美锂电市场也出现了供应缺口，这对于锂电池企业来说无疑是推进北美布局的重大机遇。

Amid the global strategic positioning of Hymson, the North American market holds a crucial place. It not only has its own subsidiaries but also boasts a dedicated research and development laboratory. Several key factors below are driving the strategic layout of Hymson's project in North America.

First of all, North America has released a series of policies to promote the development of E-mobility. In early February, the "Inflation Reduction Act" (IRA) in the United States increased support for electric vehicles, while several states have explicitly stated plans to ban fuel vehicles. This rare opportunity has led leading North American automakers to invest in battery production lines.

Furthermore, the demand for lithium batteries in North America is increasing and the supply structure is becoming more diversified. The fierce competition between new players like Tesla and traditional giants is accelerating the development and integration of the industry, driving up the demand for lithium batteries in North America and diversifying the supply structure. There is also a supply gap in the North American lithium battery market, which is definitely a major opportunity for lithium battery companies to promote the layout of North America.

在此背景下，中国锂电设备出海也呈现蓬勃发展之势，海目星也同样紧抓机遇，乘东风而上，积极开拓北美市场，以高质量的产品服务北美客户。与此同时，北美出海也承载着海目星全球化战略要义：扩大业务，开拓全新市场。北美拥有庞大的市场规模和消费能力，通过出海拓展业务，能够拓展客户群体和拉高企业营收增长空间。海目星也能够通过业务合作，为北美当地创造就业机会，为北美市场提供高质量锂电产品，在促进当地的经济发展的同时，促进北美新能源汽车行业的发展。

In this content, China's lithium battery equipment industry is experiencing a booming trend in overseas markets, and Hymson also seizes the opportunity. Hymson is actively expanding its business in North America, providing high-quality products and services to North American customers and accelerating its business growth in the region.

At the same time, Hymson's expansion into North America is a crucial part of its global strategy. By tapping into the vast market potential and consumer power in North America, Hymson aims to expand its customer base and increase its growth potential. Besides, Hymsons can also create employment opportunities for North America through business cooperation, provide high-quality lithium battery products for the North American market, and promote the development of new energy automobile industry in North America while promoting local economic development

 

修身琢业，匠人匠心

Persevere with profession, embrace the spirit of craftsmanship

在北美市场，客户对产线的智能化、数字化及产线效率要求较高，对最终产品品质要求也更为严苛，这要求锂电设备企业拥有丰富的产品设计能力、大规模的交付能力，以及能够快速响应客户需求的售后能力。面对北美市场的严标准高要求，海目星首先坚持“惟创新者强”，深耕产品研发，以高质量的技术和产品，在北美客户中建立品牌信任。其次，海目星致力于做好高质量大规模交付，以帮助客户快速投产。最后海目星将建立完善的售后服务体系，在海外配置专业服务团队、配件中心，以期能够快速响应客户需求。

In the North American market, customers have high expectations for the intelligence, digitization, and efficiency of production lines. They also have stringent quality requirements for the final products. This necessitates lithium battery equipment companies to possess rich product design capabilities, large-scale delivery capabilities, and the ability to quickly respond to customer needs through after-sales services.

In the face of the strict standards and high demands of the North American market, Hymson adheres to the principle of "Only the innovator is the strongest." It focuses on product research and development, establishing brand trust among North American customers through advanced technology and products. Additionally, Hymson excels in high-quality and large-scale deliveries, assisting customers in rapid production.

Furthermore, Hymson establishes a comprehensive after-sales service system by deploying service teams and spare parts centers overseas which allows Hymson to quickly respond to customer needs.

海目星具体将从以下三个方面更好迎合北美市场需求：

⚫ 产品技术：洞察北美客户的需求，成立北美实验室，加大研发投入提高技术自主研发能力。

⚫ 产品交付：搭建新能源全球化的供应链体系，建立北美战略合作供应商库，以充分保障面对大规模交付的稳定供应和服务要求。

⚫ 组织构建：引入全球化人才，从人才结构、企业文化、公司管理等方面向国际化公司迈进。

Hymsons will meet the needs of the North American market from the following three aspects:

⚫In order to meet the demands of North American customers, Hymson has established a North American laboratory and increased its investment in research and development to enhance the technological performance of its products.

⚫To ensure stable supply and service for large-scale delivery, Hymson has set up a global supply chain system for new energy and established a strategic supplier pool in North America.

⚫Furthermore, Hymson is accelerating the introduction of overseas talents and moving towards an international company in terms of talent structure, corporate culture, and company management.

Our commitment to these initiatives will not only benefit our customers in North America but also strengthen our position as a global leader in the new energy industry.

除技术创新和团队建设之外，海目星也非常重视业务拓展国的法律法规，海目星为此专门成立合规部，遵从可适用的法律，培养合规文化，搭建合规体系，力争做全球化合规运营公司。

Hymson attaches great importance to the laws and regulations of the targeted business development countries, establishes a compliance department to comply with applicable laws, cultivates a compliance culture, builds a compliance system, and becomes a global compliance operating company.

“When it comes to discussing how a company can achieve growth in a market downturn, the key factor is often seen as technological development. However, behind this lies the importance of talent acquisition and management, as ultimately businesses are in competition with each other for the best personnel. It is widely recognized that technology is at the core of effective communication with customers, particularly for companies looking to expand globally. Therefore, it is essential for companies to continually improve their ability to identify and attract talent, as well as to create an organizational structure that can support the development of these individuals. This is particularly true for companies seeking to expand into new markets, where the ability to attract and retain the best talent can be a critical factor in success”, Rick Liang, CMO & Vice President of Hymson Laser Technology Group.

 

全球化人才战略

Strategy in heart, teams in collaboration

面对北美广阔的海外市场，海目星通过“销售+产品+项目”铁三角模式，以架构与人才先行，打通海外业务全流程，聚焦北美汽车厂商设备需求，及时响应客户的要求，提供服务和技术支持。同时加强销售能力，打造销售铁军，定期开展“销售大练兵”，对销售团队进行技术能力、商务能力等全方位的培训。

Hymson, facing the vast overseas market in North America, has implemented a strategic approach of "sales + product + project" to advance its business expansion. By prioritizing architecture and talent, Hymson has streamlined the entire process of overseas operations, focusing on the equipment needs of North American automotive manufacturers, and providing timely customer service and technical support. To strengthen sales capabilities, Hymson has established a sales team and regularly conducts comprehensive training on technical and business skills of the team.

人才战略1: 吸引北美本土优秀人才

北美市场人才竞争激烈，海目星激光制定了吸引人才的综合薪酬福利方案，同时促进不同文化背景员工的交流，为北美人才提供更多就业机会。

人才战略2：鼓励国内优秀员工出海

海目星激光同时培养国内出海团队，制定吸引员工出海的海外差旅福利方案，为员工提供一系列出海文化培训和英语培训，帮助员工尽快适应北美的工作环境和文化差异。

海目星通过吸引北美本土优秀人才以及培养国内人才出海团队，推动不同文化背景员工的交流，提供更成熟的技术交流环境，促进技术的迭代，更好服务美国市场。

Hymson, a company operating in the highly competitive North American market, has developed two talent strategies to attract and retain outstanding talent.

The first strategy involves offering a comprehensive compensation and benefits package to attract local talent, while also strengthen employee engagement and facilitate cross-cultural exchange and integration. All of the strategies will provide more employment opportunities for North American talent.

The second strategy focuses on encouraging domestic employees to work abroad by providing them with a range of overseas travel benefits and cultural and language training programs. This initiative is designed to help employees adapt to the new working environment and cultural differences quickly and effectively.

By attracting outstanding local talent in North America and encouraging domestic talents to go overseas, Hymson promotes exchanges among employees of different cultural backgrounds, provides a more mature environment for technical exchanges, and promotes the iteration of technology to better serve the U.S. market.

在海目星激光的全球化人才发展进程中，我们发现对待全球人才最有效的思路不是管理， 而是连接。尊重员工来自不同的文化、不同的背景。跨越文化是出海进程中最难的事情之一，如何跨越文化建立信任连接，是每一个出海的中国企业本地化发展过程中必须直面的挑战。 ——海目星激光集团市场销售管理中心总经理 梁辰

“In the global talent development process of Hymson, we have found that the most effective approach to retain global talent is not management, but connection. It is important to respect employees from different cultures and backgrounds. A clash of cultures is one of the most difficult things in the process of going global, and establishing a trusting connection across cultures is a challenge that every Chinese company must face in the process of localizing development”, Rick Liang, CMO & Vice President of Hymson Laser Technology Group.