Wojo keeps the shared workspace funnel flowing on LinkedIn

How do you maintain engagement and lead generation for shared office spaces when a global pandemic forces your key markets into lockdown? Wojo, the largest coworking and offices network in France, trusted its leading lead generation platform to maintain engagement with its community of client businesses - and LinkedIn didn't let it down. Promoting webinars through Sponsored Content delivered a conversion rate of 20%, with attendees for exceeding Wojo's previous in-person gatherings. And when the company was ready to re-introduce lead generation campaigns, precision targeting and tailored messaging ensured a continuing flow of quality leads.

The Challenge

• Maintain engagement with Wojo's community of businesses and shared workers during lockdown
• Continue to generate high-quality leads with a strong conversion rate to contracts

Why LinkedIn?

• Ability to target decision-makers accurately through seniority, function and company size
• Integration with Salesforce CRM

The Solution

• Sponsored Content with integrated LinkedIn Lead Gen Forms for lead capture
• Messaging adapted to new business challenges, emphasising contract flexibility and new ways to organise work
• Sponsored Content promoting topical webinars to maintain community engagement

Results

Promoting webinars on LinkedIn delivered a:

• 20% conversion rate to registrants
• 16% conversion rate to attendees

Sponsored content with Lead Gen Forms generated 85 high-quality leads in just two months